I often think about how much faster we could have gotten our business to the point it is now if I had only known the things that I know now. I know a lot of other designers feel the same way when they start. Kind of lost about the business side of things. Most likely, a lot of the reason for that and the same reason it took us so long to get off the ground is that there is just not very much information around about it.
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When you start working on the content for your website and thinking about what you want to put there, it’s easy to start by seeing what other people with similar sites are doing. If you have a small mostly informational site you might think, “Well, I need a home page, an about page, a services/products page, and a contact page and that should do it”. It’s that simple, right? Put the info up and they’ll find their way around? Well, not so much.











