Every time we start a new project we talk about how important it is to give the best work you can as a professional designer to a project. We have noticed that very often designers want so hard to please the client that they lose sight of what is actually the best for the project. I’ve seen and participated in a lot of projects that had me shaking my head sadly because I just didn’t feel the client got the type of site they or their business deserved.
In my last blog entry I talked about how the computer world has revolutionized the designers and illustrator’s work environment and, as I announced, today I would like to make a comparison between all time analog tools and digital ones. As I said in my former post, in the digital world there are still some important limitations for the artists taught in the analog world. Especially in terms of sensibility and physical control of the tools.
I’ve seen it happen very often. Companies enter the internet market and want another way to get the most of their marketing dollars by getting as much information as they can from site visitors and potential customers. Not only does this provide a good deal of information for future marketing efforts, it also gives you viable measurements to know where your company is going. This seems like a good idea and seems to make sense.
Sometimes I remember how different things used to be when I first started working in a professional design studio, 20 years ago, and I have the impression that if the illustrators and designers from those days would have had the opportunity of foresee how technology would change our work we would have thought it was all science-fiction.
It happens to all designers at least once in their career. You have a potential client that wants you to give them a few concepts, ideas, or designs before they hire you so that they can decide if they like the work first. Or, you are hiring a designer and want to hold a contest to pick your future designer. This is bad for both clients and designers. Visit the NO!SPEC site to find out why.
