Intuitive Designs - Custom Web Design & Illustration Services

Alexis Neely approached us in December to redesign her personal blog site. She wanted to do something different and make a fresh start, so at the same time she also named it to “Life, Business, and the Pursuit of Truth”. Sounds both noble and brave at the same time, doesn’t it?

I had been seeing Alexis around the social media sphere (everywhere actually!) and already watched a few of her interviews online, so was already familiar with her and excited about the opportunity of working with her.

During the initial design discussions, we presented a mood board with warm colors, textures, and other warm elements. Alexis really wanted to focus on transparency though, so we decided to make that our main focus and go in a different direction instead. Alexis also mentioned that she really identified with the color white. She had just moved to Colorado (speaking from personal experience, Colorado does tend to be gloriously white in the winter) and it fit in well with the idea of “transparency”.

So, working with that idea and with white, we decided to make it very clean, minimal, and with a touch of warmth and personality here and there.

First and foremost, Alexis’s message is very clear when you first go to the site. You see the site name and tagline at the top of the site in large letters and then a photo and Alexis’s introduction to greet you.

You may also notice that we worked with the concept of “transparency” literally by placing transparent items throughout the side, like the backgrounds behind the dates on the blog posts and the heading boxes in the sidebar.

We wanted to make sure Alexis’s blog and blog posts were the main focus on the site. So, the typography is carefully constructed for easy reading and the links to more posts and features are featured prominently throughout the site.

Besides the site being fun to work on itself, Alexis and her team were great to work with as well. She works with some very nice and enthusiastic ladies. I love working that way too!

I hope you get a chance to visit her new blog site. I think it’s definitely worth a look. And if you identify with Alexis’s message, be sure to sign up for her newsletter. It’s very good as well (and I’m not just saying so because we also designed it based on the blog design).

As always, we’d love to hear your thoughts about it!