Nov
13
2009

Memory Keepers Site Design

by Naomi Niles

Let me just say, “This project was so much fun!!”. Ok, now I have that off my chest, I can continue!

memory-keepers

Daniel Bird approached us because he needed branding and a new website for his new business. Memory Keepers, located in Dallas Texas, preserves old photos into digital format. What makes them different, is that they travel right to the customer’s house to scan the photos rather than having clients send in their precious photos by mail.

We thought this was a really great idea. So, what we really wanted to focus on was trust and how friendly they are. Trust is really important, especially when you are letting someone handle something so dear to you as your memories.

So, we decided to use a lot of warm colors and friendly illustrations. You can see the illustrations done by Koldo on the home page , on the inside page about how the photo scanning process works, and in the logo on the top left of the site.

We talked about having a slight retro touch design-wise to work with the idea of using old photos, but not making it look antiquated, which might be typical when you think of old photos. So, we decided to work retro-ish styling into the site and logo using colors, illustrations, and layout.

Illustrations are an excellent way to differentiate your brand and add visual interest to your site. Plus, they can really warm things up in a way that no other media can.

Not only was this project so fun to do, but Daniel was also so patient and kind throughout the whole process. I’d be willing to bet your photos would be in most excellent hands with them.

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