Intuitive Designs - Custom Web Design & Illustration Services

Using illustration in your website is a great way to help build your brand and set it apart in this competitive market. We’ve noticed that there isn’t a lot of use of illustration around the web, which is surprising since advertising, magazines, and other media have been using it extensively for years along with photography.

Here are some great advantages of having custom illustration to consider:

1. Get exactly what you want: Want happy flying purple cows? Sure, why not! Now you don’t need to comb through stock photo sites for hours and hours trying to find exactly what you need and feeling frustrated because you couldn’t find anything that represented you well enough.
2. Be memorable: I can’t tell you how many people have told us that they remember our website just because of the illustrations on our home page and the friendly mailman on our contact page.
3. Be unique: It’s yours, all yours. Just for you.
4. Save money: Custom illustration is more expensive than stock photography and stock illustration. But it can be a cheaper option than hiring a photographer and is an excellent way to get the results you want without worrying about props, models, etc.
5. Add personality & quirkiness: Custom illustration is really a great way to add personality to your site and business.
6. Have your own character or mascot: Characters and mascots are a well-known and excellent way to solidify your branding and help create a community around your brand. What do you think of when you think of Geico? That little cute gecko, right? If you get our newsletter, you probably think we’ve been talking a lot about mailchimp lately, but their chimp is hard not to love and is worth a mention too.

We’re currently working on an illustration for a client’s site that we are also designing. This particular client has several competitors, but his business has a particular aspect that sets him apart from the others. We decided to play off of this strength and really help create a personable brand for his business with the use of illustration. We’re very excited about this project and will be talking about it more once it has been completed.

In the meantime, here are some other effective uses of web site illustration that I like in particular:

Intuitive Designs: Yes, this one is ours. It was done by my excellent partner, Koldo. In case I didn’t ever mention how great it is to have a partner/husband who is also a very talented illustrator…well, it is!

For this version of our web site, we really wanted to focus on the collaboration aspect of the design process. We feel that good teamwork between the client and us brings the best results. So, we have the client with their idea, Koldo and I with the client collaborating together, and then the client with the end result of our teamwork.

Navigant Consulting: I fell in love with this the first day I saw it. Serious. Strong. Killer geometrical shapes. Perfection!

Moxie Design Studios: I always loved the retro illustrations on the Moxie Design Studios website. This new version of their site is just as fun as the last one was. Don’t these girls look like awesome and charming hostesses?

Daily Candy: So simple and so chic. I’ve always thought that the illustrations and overall design concept suited their branding to a tee.

Yes Insurance: When you think of any type of insurance, “friendly” isn’t usually the first thing that comes to mind. Yes Insurance looks like they are on a mission to change that. Way to go, Yes Insurance!